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Brand Manifesto

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Sapere Aude. Dare to Know. It’s the motto driving EduWW. 
It’s about turning the corner to see what’s there. Going for ballet when everyone else goes for football – or vice-versa. 
It’s about visiting a faraway place, seeing it with your own eyes instead of seeing it on television.
It’s about all that, and much more. It’s about offering and grabbing opportunities. About daring to know.
In our case, it’s about providing opportunities to kids and adults to have options they otherwise wouldn’t have, or wouldn’t take.


Sapere Aude. Dare to want? The US approved education for your student that you think is out of your reach? 
A high school diploma that eluded you five or 25 years ago, which seems more elusive with each passing year, because you never got around to returning to school?


The full quote from Horace’s Epistles is: “He who has begun is half done; dare to know, begin!”.
We are neither Horace. Nor are we Immanuel Kant. We want you to dare and begin, and spark the new Enlightenment!
Education is now at the (instant) reach of more people than ever before.
We offer the tools and the means. It is up to you to decide and begin.

Audeo is the living embodiment of our motto.

His name comes from the Latin verb “audeo”, which means “I dare.” This single word carries the power of our guiding principle: Sapere Aude – Dare to Know. By naming him Audeo, we created a modern companion for every EduWW student – someone who reminds them to dare, to begin, and to never stop exploring. He follows them on their educational path. 

Dressed in EduWW’s blue, crowned with laurels, carrying a quill and a book, Audeo bridges history and the future. His look honors the thinkers of the past, while his digital form belongs to the world of today.
Audeo stands as a constant encouragement: knowledge is now, in the present, at the second from your curiosity, and all it takes is courage to reach for it.

Knowledge is power. Keep exploring.

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